Monkey Shoulder’s “Music, Merch & Co.” is a strategic brand extension designed to embed the whisky label into the fabric of modern lifestyle and culture. This platform moves beyond the beverage itself, focusing on collaborations within the worlds of music and fashion to create exclusive, co-branded merchandise and curated auditory experiences. 

Fungjai are selected as their premier BLE launch in Thailand after India market success, spearheading the creative direction for 2025 communication and beyond.