Cafe Amazon sought to create a unique and inspiring atmosphere within its outlets, particularly during the challenging COVID-19 period. The brand aimed to support independent artists and uplift customers’ daily experiences.

Fungjai curated an exclusive music playlist titled “Awaken Your Day,” featuring a diverse range of talented, both established and emerging artists. The playlist was designed to complement the ambiance of Cafe Amazon, providing a stimulating and uplifting auditory experience.

This initiative proved to be a resounding success, with over 1 million views across all released songs on various platforms. Beyond the impressive viewership, the collaboration with independent artists garnered positive brand image for Cafe Amazon within the music community.