Vespa aimed to solidify its position as the ultimate lifestyle brand for young, trend-conscious individuals and promote its latest color palette.

To achieve this, we created a captivating Internet Film titled “Life is a Pic Nic.” This video showcased the trendy and stylish lifestyle that Vespa embodies, featuring realistic activities and scenarios that resonate with the target audience. By partnering with influential KOLs identified through Fungjai’s data trends, we ensured that the message reached the right people.