SPY, a popular beverage brand, is introducing its first high-alcohol content (7%) drink and aims to kick off this launch with the “SPY HIGH CLUB” to elevate the party experience for night owls. Through music marketing, SPY wants consumers to imagine the excitement of SPY High drinks, even without seeing the product!

To achieve this, Fungjai have collaborated with renowned Thai Hip-Hop/R&B artist GAVIN:D on a new song titled “High”. The song tells a story centered around the “High Up All Night” concept, evoking a sexy atmosphere. The accompanying music video transports viewers into a world of exhilarating, high-energy fun.